To begin Bloo, I was tasked with the ideation, prototyping, testing, and designing of a tablet application, housing a customization of a specific product. Through rounds of ideation, my chosen demographic resulted in Gen X Female Professionals. W ith my target audience in mind, I determined what would be a beneficial product that would substantially improve the lives of those in that demographic. After settling on blue- light eyewear as the potential product, I explored the visual language and UI features necessary to enhance the app overall, refining my project goals and features.

The final design was a culmination of all of my initial user goals. The app provides a simple user interface, with accessible and intuitive features. As the user is led from the landing page, they are met with a concise selection of product options. In be ginning the customization of the product, their choices are clear and understandable, and any choice that is difficult to visualize is accompanied by written text for further explanation.

Explore the prototype here.